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2017

Mics Chilli

Company Boy and Girls
Client Mic's Chilli
  • Bronze
    2 Film: TV, Cinema, Web - Web Film (up to 60 seconds)
ECD
Rory Hamilton
Creative Director
Laurence O Byrne
Copywriter
Kris Clarkin
Copywriter
Des Kavanagh
Copywriter
Colin Nimick
Director
Brian Williams
Editor
David Blake
Account Director
Chris Upton
Account Manager
Fiona Gill
Head of Digital
Shane Casey
Client
Michel Welchert
ECD
Rory Hamilton
Creative Director
Laurence O Byrne
Copywriter
Kris Clarkin
Copywriter
Des Kavanagh
Copywriter
Colin Nimick
Director
Brian Williams
Editor
David Blake
Account Director
Chris Upton
Account Manager
Fiona Gill
Head of Digital
Shane Casey
Client
Michel Welchert

This is a strange tale about the most unique chilli sauce on the planet, an Irish one with a magical ingredient, the
shamrock and the terrible hand it played in the mass extinction of the Leprechaun.
After one of the little fellas robbed Mic’s favourite pair of buckled shoes as a child he vowed to track them down and
get rid of every one. After studying the Leprechauns in their natural habitat Mic uncovered the Leprechauns’ Achilles
heel. He discovered that they adore the heat from Chilli but one sip of the chilli sauce that’s laced with tiny bits of
shamrock explodes their bodies into a thousand pieces.

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