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2016

Neil Back – Run With It

Company Rothco
Client Heineken
  • Silver
    2 Film: TV, Cinema, Web - Web Film (over 60 seconds)
Creative Director
Alan Kelly
Concept
Connor O'Hare and Paddy Thunder
Art Director
Paddy Thunder
Copywriter
Connor O'Hare
Creative Technologist
Michael Keegan
Agency Producer
Jessica Derby
Production Company
Motherland
Producer
Ellen Kenny
Director
Finn Keenan
Post–Production Company
Windmill Lane
Account Director
Eva Nash
Marketing Manager (Client)
Karl Donnelly
Creative Director
Alan Kelly
Concept
Connor O'Hare and Paddy Thunder
Art Director
Paddy Thunder
Copywriter
Connor O'Hare
Creative Technologist
Michael Keegan
Agency Producer
Jessica Derby
Production Company
Motherland
Producer
Ellen Kenny
Director
Finn Keenan
Post–Production Company
Windmill Lane
Account Director
Eva Nash
Marketing Manager (Client)
Karl Donnelly

Heineken needed a way to highlight their continued sponsorship of Europe’s premier rugby competition in its inaugural year as the European Rugby Champions Cup (ERCC), previously The Heineken Cup. It wanted to target male rugby fans aged 22-35, also the bullseye market for the beer itself. The most effective platform was through social media channels, but the campaign had to have significant stand out in already crowded market place. But we also wanted to make the fans the star of the show. And so began an intricate and elaborate ruse that would test our fans metal to the very limit.

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