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2016

Orchard Thieves Cider – The Thieveable Ad

Company Rothco
Client Orchard Thieves
  • Silver
    6 Integrated & Earned - Integrated Campaign
Creative Director
Alan Kelly
Art Director
Ray Swan
Copywriter
Emma Sharkey
Digital Art Directors
Owen Derby and Sarah Farrant
Creative Technologist
Michael Keegan
Digital Producer
Daire Lennon
Planner
Paul Hughes
Digital Planner
Emer Fitzgerald
Account Director
Clare Connolly
Account Manager
Ann Reddan and Aishling O'Meara
Marketing Director
Sharon Walsh
Head of Innovation
Fiona Curtin
Innovation Manager
Gemma Adams
Agency Producer
Barbara-Ann Hegarty
Producer
Anne-Marie Curran
Production Company
Russell Curran
Photographer
Trevor Hart
Director
Stevie Russell
Editor
Jake Walshe
Sound
Mutiny
Music
Gareth Averill
Sound Design
Mutiny
Media Planner
Dave Tallon, Anna Doyle and Colum O'Hara
Creative Director
Alan Kelly
Art Director
Ray Swan
Copywriter
Emma Sharkey
Digital Art Directors
Owen Derby and Sarah Farrant
Creative Technologist
Michael Keegan
Digital Producer
Daire Lennon
Planner
Paul Hughes
Digital Planner
Emer Fitzgerald
Account Director
Clare Connolly
Account Manager
Ann Reddan and Aishling O'Meara
Marketing Director
Sharon Walsh
Head of Innovation
Fiona Curtin
Innovation Manager
Gemma Adams
Agency Producer
Barbara-Ann Hegarty
Producer
Anne-Marie Curran
Production Company
Russell Curran
Photographer
Trevor Hart
Director
Stevie Russell
Editor
Jake Walshe
Sound
Mutiny
Music
Gareth Averill
Sound Design
Mutiny
Media Planner
Dave Tallon, Anna Doyle and Colum O'Hara

Orchard Thieves is a brand new cider that wanted to bring something very different to the category. With its cheeky name and mischievous personality, we launched this brand with the simple mantra, BE BOLD.

As in, be the very thing your mammy always told you not to be! How? By being bold in everything we did. We integrated our TV ad, online advertising and mobile website by encouraging our audience to be bold and allowing them to thieve pints and props from our TV ad through our site – denofthieves.ie

Then, as the props were successfully pinched, they also disappeared from our broadcasted commercial, so that the audience could really see that someone had successfully thieved them.

The result, a properly integrated launch.

Our Collaborators

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