Painting even one room in your house can be daunting – it always just seems like a lot of work. But what people forget is that when they’re finished, the feeling of satisfaction and renewal is amazing. In our campaign for Dulux we wanted to capture this feeling of transformation to inspire people to paint their walls and get The Colourful Feeling.
In this campaign we distilled the idea down to its pure essence. A person’s face just after they’ve painted their wall. Capture the satisfaction of the moment when the job is finished and they see the transformation of their room for the first time.