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2017

RSA Urban Speeding

Company Irish International BBDO3
Client RSA
  • Silver
    7 Advertising: Craft - Use of Music (Single)
Art Director
Clayton Homer
Copywriter
Dillon Elliott
Executive Creative Director
Dylan Cotter
Agency Producer
Andrew Counihan
Agency Producer
Georgia Stevenson
Account Director
Ken Kerr
Account Manager
David Power
Production Company
Sweet Media
Director
Steve Green
Music
Cathy Davey
Producer
Andy Bradford
Art Director
Clayton Homer
Copywriter
Dillon Elliott
Executive Creative Director
Dylan Cotter
Agency Producer
Andrew Counihan
Agency Producer
Georgia Stevenson
Account Director
Ken Kerr
Account Manager
David Power
Production Company
Sweet Media
Director
Steve Green
Music
Cathy Davey
Producer
Andy Bradford

A little extra speed can make a tragic difference to the outcome of a car crash. To get the point across – that when you go too fast you can no longer safely process the information coming at you – we worked in collaboration with singer-songwriter Cathy Davey to create a song and TVC that speeds up as it progresses towards a tragic end.

Our Collaborators

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