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2018

Sat Nav, Home Insurance

Company Boys and Girls
Client 123.ie
  • Bronze
    3 Radio Advertising - Radio Commercial (over 30 seconds)
Copywriter
Avril Delaney
Art Director
Bex McNally
Other
Paul Lynch
Other
Mutiny
Producer
Sarah Chadwick
Account Director
Ottilie Culloty
Other
Alicia Coyle
Creative Director
Laurence O'Byrne
Other
Rory Hamilton

Copywriter
Avril Delaney
Art Director
Bex McNally
Other
Paul Lynch
Other
Mutiny
Producer
Sarah Chadwick
Account Director
Ottilie Culloty
Other
Alicia Coyle
Creative Director
Laurence O'Byrne
Other
Rory Hamilton

123.ie wanted to push their home insurance product, with nothing of note to say about it other than that it was ‘reliable’. The creative idea ‘houses and unreliable things don’t mix’ allowed us to have fun with these sketch comedy scenarios (we hired acclaimed comedy troupe ‘Diet of Worms’ to do these, who were given lots of rein to ad-lib in session) while a droll VO delivered what might otherwise be a pretty uninspiring sell.

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