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2018

Serious Starts Here

Company Chemistry
Client Lidl
  • Commended
    6 Integrated & Earned - Tactical
Other
Gareth Averill
Post–Production Company
Sarah O'Carroll @ Windmill Lane (Dublin)
Editor
Vinny Beirne
Other
Melissa Lawlor
Other
Eleanor Bowman
Director
Kim Bartley
Producer
Jack Armstrong / Keith Hutchinson
Production Company
H2 Films
Agency Producer
Fiona McGarry
Other
Sinead Cosgrove
Other
Ciara Magee
Account Director
Audrey Farrelly
Copywriter
Laura Fitzgerald
Copywriter
Aoife Stapleton
Art Director
Edel Quinn
Creative Director
Emmet Wright
Other
Gareth Averill
Post–Production Company
Sarah O'Carroll @ Windmill Lane (Dublin)
Editor
Vinny Beirne
Other
Melissa Lawlor
Other
Eleanor Bowman
Director
Kim Bartley
Producer
Jack Armstrong / Keith Hutchinson
Production Company
H2 Films
Agency Producer
Fiona McGarry
Other
Sinead Cosgrove
Other
Ciara Magee
Account Director
Audrey Farrelly
Copywriter
Laura Fitzgerald
Copywriter
Aoife Stapleton
Art Director
Edel Quinn
Creative Director
Emmet Wright

We made this documentary when it emerged that by the age of 13, a huge proportion of young Irish women have given up playing team sports. The figure is a worrying 50% – or 1 in 2 of all young women. As sponsor of Ladies Gaelic Football, Lidl know that team sports are especially valuable for young women, who can face particular challenges in their teenage years. They face societal pressure to look a certain way, and behave a certain way. Their body image and self-confidence can suffer greatly as a result. To have 50% of young women denied the skills to deal with this pressure is something that has to change. We wanted this film to draw attention to the fact, and we also wanted to show some inspiring young women talking about what sport means to them.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo