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2017

Sound of Sixteen

Company Boy and Girls
Client Sound of Sixteen
Creative Director
Rory Hamilton
Art Director
Laurence O'Byrne
Copywriter
Eoin Conlon
Art Director
Shane O'Riordan
Creative Technologist
Shane Casey
Developer
Leandro Costa
Account Manager
David Carter
Agency Producer
Sarah Chadwick
Sound Design
Gareth Avril
Retoucher
Alexis Goodwin/Happy Finish
Client
Niamh O'Shea
Client
Lisa Ní Choisdealbha
Sound Mix
Mark Richards / Mutiny
Account Planner
Chloe Murphy
Creative Director
Rory Hamilton
Art Director
Laurence O'Byrne
Copywriter
Eoin Conlon
Art Director
Shane O'Riordan
Creative Technologist
Shane Casey
Developer
Leandro Costa
Account Manager
David Carter
Agency Producer
Sarah Chadwick
Sound Design
Gareth Avril
Retoucher
Alexis Goodwin/Happy Finish
Client
Niamh O'Shea
Client
Lisa Ní Choisdealbha
Sound Mix
Mark Richards / Mutiny
Account Planner
Chloe Murphy

Ireland’s first radio broadcast was transmitted on the 25th of April 1916, in the middle of the most significant week in Irish history – the Easter Rising. Everyone in Ireland knows the story of the Easter Rising, but the story of Ireland’s first radio broadcast was not so well known.
To mark the 100th anniversary of Ireland’s first radio broadcast, we took over the airwaves, broadcasting the exact same message, for the exact same length, on the exact same date, at the exact same time on every major radio station in Ireland.
But radio could only tell part of the story, so we created a press ad and campaign microsite as a way of expanding the story, giving more background context and educating the user through a fully immersive design.

Our Collaborators

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