Sport Ireland is a new governing body that brings together the Irish Sports Council, the National Sports Campus Development Authority, the Irish Institute of Sport and Coaching Ireland to form a new, streamlined and dynamic body to drive the future of Irish sport. The design brief was to deliver a brand logo for Sport Ireland representative of all sporting activity in the country and to develop a framework for extending the brand to constituent organisations, facilities and events.
To achieve a broad appeal the logo avoids focusing on any one sport and takes the form of a single letter monogram based on the letter ‘S’. This letter has an inherent sense of movement and connects strongly with the activity of sport; the swirling, interlocking lines are also reminiscent of a traditional Celtic spiral and help reinforce the cultural context of the mark. Finally, the double line makes a visual link to running tracks & pitch marking lines