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2018

Swim Ireland Logo

Company Atomic
Client Swim Ireland
  • Commended
    1 Design: Identity & Branding - Logo
Creative Director
Stephen Kiernan
Designer
Eamonn Hall
Creative Director
Stephen Kiernan
Designer
Eamonn Hall

The Swim Ireland logo visually embodies the sense of movement unique to water sports. It was created by printing the Swim Ireland wordmark on an A3 sheet, warping the sheet by hand and then using a mounted camera to photograph the distorted letterforms. The logo is rendered in a range of brand colours and each of the subdivisions within the organisation is ascribed a colour.

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