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2019

Tá Gaeilge Agam

Company Publicis Dublin
Client TG4
  • Bronze
    7 Advertising: Craft - Art Direction for Advertising (Campaign)
Creative Director
Carol Lambert
Art Director
Neil Hanratty
Copywriter
Darragh Carey
Managing Director
Padraig Burns
Account Manage
Niamh Crummey
Marketing Manager (Client)
Padraig O'Raighne
Photographer
Christopher Lindhorst
Photographer
Matthieu Chardon (for BlindBoy)
Designer
James Kelleher
Retouching
The Red Dress
Creative Director
Carol Lambert
Art Director
Neil Hanratty
Copywriter
Darragh Carey
Managing Director
Padraig Burns
Account Manage
Niamh Crummey
Marketing Manager (Client)
Padraig O'Raighne
Photographer
Christopher Lindhorst
Photographer
Matthieu Chardon (for BlindBoy)
Designer
James Kelleher
Retouching
The Red Dress

A campaign for TG4 to stir emotion and celebrate all fluency levels of the Irish language – a unique and special language that Irish people own. In Irish/Gaeilge we don’t say “I speak Irish”, we say “I have Irish”. It belongs to me. Tá Gaeilge Agam. Gaeilge can and should represent all of the vibrancy, inclusiveness, openness and idiosyncrasy of modern Ireland!

A series of dramatic imagery for the campaign using people with various different levels of Gaeilge and stunning portraits of Panti Bliss, Blindboy, Sene Naoupu, Catlin Nic Aoidh and Chris Hadfield. The typography deliberately integrated into each portrait to show how each person owns the language.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo