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2017

Tackle homelessness

Company Boys and Girls
Client Focus Ireland
  • Silver
    7 Advertising: Craft - Use of Music (Single)
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Kris Clarkin
Planner
Patrick Meade
Business Director
Pat Stephenson
Agency Producer
Derek Doyle
Account Director
Caroline Keogh
Other
Alicia Coyle
Music
Ian Smith
Sound Mix and Design
Locky Butler
Post–Production Company
Screen Scene
Director of Photography
Richie Smyth
Producer
Max Brady
Production Company
Pull The Trigger
Director
Richie Smyth
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Kris Clarkin
Planner
Patrick Meade
Business Director
Pat Stephenson
Agency Producer
Derek Doyle
Account Director
Caroline Keogh
Other
Alicia Coyle
Music
Ian Smith
Sound Mix and Design
Locky Butler
Post–Production Company
Screen Scene
Director of Photography
Richie Smyth
Producer
Max Brady
Production Company
Pull The Trigger
Director
Richie Smyth

Moments before Ireland’s 2016 Six Nations Rugby campaign kicked off and every Irish fan stood and sang ‘Ireland’s
Call’, a song about inclusion and unity in Ireland, we aired a 3-minute film that featured Ireland’s most excluded
citizens, soberly narrating the lyrics.
Ireland team sponsor, Three, commissioned the ‘Tackle Homelessness’ film for Focus Ireland, a charity working to
combat Ireland’s escalating homeless crisis.
The film purposely turns this beloved song on its head and imbues the familiar lyrics with new meaning.
Set against a beautiful, yet somber black and white portrait of Ireland, the song is heartbreakingly delivered by
Ireland’s homeless together with Ireland outhalf, Johnny Sexton, to remind viewers that we all need to “fight until we
can fight no more” to help those whose call is never answered.

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