We created a global campaign for Jameson Irish Whiskey that captured Ireland’s history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.
The first ad, above, “Scully was to blame”, is set in late 19th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. “Coopers” follows the journey of duo Dempsey and Flanagan, who panic when their prized barrels are loaned to a local brewery. A documentary series called “The story behind the story” also provided glimpses into real people and places behind the brand.
The second is set in Johannesburg in 2017, ‘The Case of the Most Unusual Case’ follows two detectives as they investigate a peculiar crime. Making their way through the lively downtown district of Maboneng, the pair reach a warehouse crime scene, where they discover a puzzling detail: the thieves have made off with only the Jameson, leaving everything else untouched. Later, the detectives mull over the mystery over drinks at a bar – wondering not so much as to who is responsible, but why. However, the thieves’ motives soon become clear when the detectives taste Jameson for the first time.