As part of a new national tech talent attraction initiative, we were tasked with branding Ireland as a top international destination for techies to come an experience a work/life balance like nowhere else. It was extremely important that we bring a level of authenticity to the brand to ensure that we engaged the target audience. We adopted the principal of ‘By Techies, For Techies’, conducting interviews with real techies and feeding that back into our design.
The logo mark is comprised of a series of interconnecting nodes which form a three character monogram, TLI. The nodes are derived from the visual language of the tech industry and suggest the idea of connectivity and the idea that technology and lifestyle are intrinsically linked in Ireland. Three distinctive colours were chosen to represent these separate facets, Technology, Life & Ireland.
The colour palette is modern and distinctive, reflective of current trends and keeping the target audience/subject matter in mind. The fluoro green chosen to represent Ireland is derived from the high intensity RGB colours seen in the coding world. The accompanying word mark doesn’t feature any spacing to further accentuate the close relationship between Tech, Life & Ireland.