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2016

The Loneliest Whale

Company Boys and Girls
Client Three
  • Silver
    7 Advertising: Craft - Cinematography
Creative Director
Rory Hamilton
Art Director
Bairbre McGlade
Copywriter
Sam Doyle
Account Director
Pat Stephenson
Account Manager
Kieran O'Donovan
Planner
Patrick Meade
Planner
Chloe Murphy
Agency Producer
Derek Doyle
Agency Production Co-ordinator
Sarah Chadwick
Production Company
Park Pictures
Director
Tom Tagholm
Producer
Stephen Brierley and Fran Thompson
DOP
Steve Annis
Post–Production Company
MPC, London and Piranha Bar, Dublin
Editor (Trim)
Paul Hardcastle
Visual Effects
MPC London
Sound Studio
Locky Butler Sound
Sound Design and Engineering
Locky Butler
Composer
Denis Kilty
Marketing Manager (Client)
Elaine Carey, Aislinn O'Connor and Stella Wilson
Creative Director
Rory Hamilton
Art Director
Bairbre McGlade
Copywriter
Sam Doyle
Account Director
Pat Stephenson
Account Manager
Kieran O'Donovan
Planner
Patrick Meade
Planner
Chloe Murphy
Agency Producer
Derek Doyle
Agency Production Co-ordinator
Sarah Chadwick
Production Company
Park Pictures
Director
Tom Tagholm
Producer
Stephen Brierley and Fran Thompson
DOP
Steve Annis
Post–Production Company
MPC, London and Piranha Bar, Dublin
Editor (Trim)
Paul Hardcastle
Visual Effects
MPC London
Sound Studio
Locky Butler Sound
Sound Design and Engineering
Locky Butler
Composer
Denis Kilty
Marketing Manager (Client)
Elaine Carey, Aislinn O'Connor and Stella Wilson

Somewhere in the ocean there’s a real whale that sings at a frequency no other whales can hear, so it swims the oceans alone. This creature is known as “52” or the Loneliest Whale.

In this ad for Three Mobile, we tell the story of the Loneliest Whale, and of the people around the world who are working tirelessly to find the Loneliest Whale and communicate with it. The human connection with this creature says so much about the value we as people put on communication, which is why we decided to tell this unique story.

The mobile phone market is crowded with lifestyle ads and offer-led shouting – Three Ireland needed to tell a story that expressed their brand values and captured the importance of communication.

Our Collaborators

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