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2018

#TheCallUp

Company Boys and Girls
Client Three Ireland
  • Commended
    2 Film: TV, Cinema, Web - Film Campaign
Other
Cian McDonagh
Other
Paul Warde
Other
Piaras Mac Coinnaithe
Editor
Alex Quinn
Editor
Jack Cantrell
Editor
Juniper Calder
Post–Production Company
Bold Move
Post–Production Company
ScreenScene
Other
Alex Quinn
Other
Richie Donnelly
Production Company
Bold Move
Producer
Aoife O'Neill
Producer
Max Brady
Production Company
Pull The Trigger
Director
Naomi Quinn
Director
Stu Teehan
Other
Shaunagh Farrelly
Other
Jelena Stancevic
Account Director
Pat Stephenson
Agency Producer
Sarah Chadwick
Agency Producer
Derek Doyle
Copywriter
Eoin Conlon
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Creative Director
Aaron Goodlife
Other
Rory Hamilton
Other
Cian McDonagh
Other
Paul Warde
Other
Piaras Mac Coinnaithe
Editor
Alex Quinn
Editor
Jack Cantrell
Editor
Juniper Calder
Post–Production Company
Bold Move
Post–Production Company
ScreenScene
Other
Alex Quinn
Other
Richie Donnelly
Production Company
Bold Move
Producer
Aoife O'Neill
Producer
Max Brady
Production Company
Pull The Trigger
Director
Naomi Quinn
Director
Stu Teehan
Other
Shaunagh Farrelly
Other
Jelena Stancevic
Account Director
Pat Stephenson
Agency Producer
Sarah Chadwick
Agency Producer
Derek Doyle
Copywriter
Eoin Conlon
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Creative Director
Aaron Goodlife
Other
Rory Hamilton

#TheCallUp is a content series developed for Three Ireland’s sponsorship of the Irish football team. The concept is about how the players and the fans all have a job to do for the country and It’s down to each and everyone of us, whether we’re on the pitch or in the stands to answer #TheCallUp. Throughout the year, we put out a multitude of branded content films that showcased what it meant to the fans, the players and even the backroom staff to represent their country. The campaign kicked off with a piece featuring Ireland’s record goalscorer, Robbie Keane, talking about what it meant to wear the green jersey as a player before pulling on his new jersey and answering #TheCallUp to be a fan. Other films included: – ‘A Night in November’ featuring Alan McLoughlin reminiscing about getting #TheCallUp from the bench to score the goal that qualified Ireland for the World Cup in 1994. – ‘The mascot’ where seven year old, Cathal Byrne, was surprised by his hero, Darren Randolph, and given #TheCallUp to be his mascot at the crucial World Cup qualifier against Austria. – ‘The Irish Hulk’ featuring superfan, Shane Peppard and his kids who answer #TheCallUp for every home match by painting their bodies green in support of the boys in green.

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