Background: Tommy McAnairey’s mission is to inform people about the dangers of carbon monoxide through the medium of traditional Irish ballad. He happens to be a canary – which is no coincidence, because canaries used to work in coalmines detecting the lethal gas, and Tommy lost many of his ancestors that way. So you could say he has a personal interest in the issue.
This Ad: In September 2015 Tommy launched his second campaign: to spread the word for Carbon Monoxide Awareness Week. This spot, made in the style of cheesy music compilation ads, features Tommy purportedly launching his greatest hits, each song title delivering a key message about carbon monoxide. But the ad also served to launch a real single – ‘Carbon Monoxide Is Lethal As Hell’, Tommy’s charity release for CO Awareness Week!