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2016

Tommy McAnairey’s Greatest Hits

Company Rothco
Client Gas Networks Ireland
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Client
Gas Networks Ireland
Creative Director
Alan Kelly
Concept
Shay Madden
Concept
John McMahon
Art Director
Shay Madden
Copywriter
John McMahon
Creative Technologist
Jessica Derby
Developer
Boom
Animator
Simon Burke
Animator
Gavin Kelly
Production Company
Piranha Bar
Producer
Dave Burke
Director
Gavin Kelly
Post–Production Company
Piranha Bar
Music
Paul Woodfull
Lyrics
John McMahon
Account Director
Annie Tidy
Account Director
Aoife Moore
Marketing Manager (Client)
Owen Wilson
Marketing Manager (Client)
Elaine Hattie
Initial Character Design
Ian Benjamin Kenny
Client
Gas Networks Ireland
Creative Director
Alan Kelly
Concept
Shay Madden
Concept
John McMahon
Art Director
Shay Madden
Copywriter
John McMahon
Creative Technologist
Jessica Derby
Developer
Boom
Animator
Simon Burke
Animator
Gavin Kelly
Production Company
Piranha Bar
Producer
Dave Burke
Director
Gavin Kelly
Post–Production Company
Piranha Bar
Music
Paul Woodfull
Lyrics
John McMahon
Account Director
Annie Tidy
Account Director
Aoife Moore
Marketing Manager (Client)
Owen Wilson
Marketing Manager (Client)
Elaine Hattie
Initial Character Design
Ian Benjamin Kenny

Background: Tommy McAnairey’s mission is to inform people about the dangers of carbon monoxide through the medium of traditional Irish ballad. He happens to be a canary – which is no coincidence, because canaries used to work in coalmines detecting the lethal gas, and Tommy lost many of his ancestors that way. So you could say he has a personal interest in the issue.

This Ad: In September 2015 Tommy launched his second campaign: to spread the word for Carbon Monoxide Awareness Week. This spot, made in the style of cheesy music compilation ads, features Tommy purportedly launching his greatest hits, each song title delivering a key message about carbon monoxide. But the ad also served to launch a real single – ‘Carbon Monoxide Is Lethal As Hell’, Tommy’s charity release for CO Awareness Week!

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