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2017

WaterWipes Experiential

Company DDFH&B
Client WaterWipes
  • Commended
    5 Innovation (Innovation Partner: INM) - Creative use of Technology
Client
WaterWipes
Product
WaterWipes
Marketing Manager (Client)
Rachel Bowden
Brand Manager (Client)
Grainne Gallagher
Copywriter
Roisin Keown
Art Director
Peter Snodden
Creative Director
Roisin Keown
Agency Producer
Jenni O'Reilly
Account Director
Emily Lyons
Account Director
Vanessa Claffey
Production Company
Antidote
Director
Jamie Delaney
Producer
Andrew Freedman
Producer
Tess Bunworth
DOP
Eoin McLoughlin
Post–Production Company
Windmill Lane
Editor
Lee Hickey
Sound Engineer
Will Farrell
Colourist
Gary Curran
Post–Production Company
Shayne Murphy
Music
Sam Jackson
OMD
Susan Daly
Exterion
Antoinette O'Callaghan
Client
WaterWipes
Product
WaterWipes
Marketing Manager (Client)
Rachel Bowden
Brand Manager (Client)
Grainne Gallagher
Copywriter
Roisin Keown
Art Director
Peter Snodden
Creative Director
Roisin Keown
Agency Producer
Jenni O'Reilly
Account Director
Emily Lyons
Account Director
Vanessa Claffey
Production Company
Antidote
Director
Jamie Delaney
Producer
Andrew Freedman
Producer
Tess Bunworth
DOP
Eoin McLoughlin
Post–Production Company
Windmill Lane
Editor
Lee Hickey
Sound Engineer
Will Farrell
Colourist
Gary Curran
Post–Production Company
Shayne Murphy
Music
Sam Jackson
OMD
Susan Daly
Exterion
Antoinette O'Callaghan

In 2016, WaterWipes set sights on the ultimate ambition – be market leader.

WaterWipes were a new brand compared to competitors like Pampers with an established place and heritage in the baby category. In 2015, WaterWipes share of voice within the total babycare category was just 9%.

We needed to connect with Mums confronted by conflicting advice – from brands, blogs and families alike. Our message is simple – our purity matches the pure love between mother and baby. Understanding this, DDFH&B found a scientific way to demonstrate the brand message – don’t let anything else come between you and your newborn. Something the pure product could truly stand over.

The result of our unique scientific study of the physical and chemical changes between Mum and baby’s skin to skin contact was a film with unique impact: 500,000 YouTube views within 6 weeks, 33% Volume Growth versus 3% Decline category wide.

Our Collaborators

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