Bairbre is a multi award-winning art director. She graduated with a BA in Communication Studies from DCU, followed by a MSc in Advertising from DIT. She was the ICAD Upstart of the Year in 2010, and the ICAD Greenhorn winner in 2012. Bairbre has mentored ICAD Upstarts every year since 2013 as part of the Upstart programme, as well as taking part in the ICAD Portfolio Lab. She has talked on panels with OFFSET, IAPI and Ladies, Wine & Design. She judged at the 2014 and 2018 ICAD awards.