Rossi is the principal designer and creative director of independent design studio Distinctive Repetition. Distinctive Repetition is an award-winning Dublin based graphic design studio. The studio practices design primarily in the disciplines of graphic identity and printed media. It's output is driven by three core principles; education, experimentation and creativity. We endeavour to understand the fundamentals of every brief and then assess them against our own capabilities. We take the time to investigate the range of production methods and possible outcomes inherent in any brief. To this end the studio practices design outside its core fields of training, applying our philosophy that the role of the designer is to solve problems and the role of the graphic artist is to make communication and design visually engaging.