Ruth is a Service and Interaction Design Lead who specialises in Design Research. She started her life as a designer 16 years ago with two degrees from DLIAT and has worn many design hats as the technology and industry has matured. Most of her earlier career focused on visual design, and six years ago her move to Munich saw a pivot, where she found a passion for ethnography, design research and applying design thinking to societal and business challenges. She has led design teams in a multi-disciplinary environment with global studios Designit, Munich, Fjord Design & Innovation Consultancy and Workday, Dublin. You can expect Ruth to bang on about users at every given opportunity, be spotting Swing dancing at The Grand Social or swilling a big glass of Pinot in a snug.