Shane is Head of Digital at Boys and Girls. He is an interactive designer, developer, technical lead and creative director with experience working across the entire creative process – from strategy and concept development through to design and development. Shane is passionate about the creative use of technology to produce memorable experiences. Shane returned to Dublin in 2013 to join Publicis Dublin as Creative Technologist. Before that, he spent 8 years working in the UK, where he was Deputy Creative Director at Mason Zimbler and Head of Digital & Creative Technology at Strange & Dawson. Shane is a multiple award winning creative who has worked on national and global campaigns for clients such as Microsoft, Samsung Mobile, Absolut, Coca-Cola, Toshiba, Google, Heineken, IDA Ireland, Tesco, Renault and Budweiser. Shane served on the board of ICAD between 2015 and 2018.