John is the owner and creative director of TrueOutput based in Waterford city. A multi-faceted designer whose work encompasses strategy, design and technology with projects spanning the design of brand identity, print, packaging, environments, digital and moving image. He brings experience from working in London and Ireland for national and international clients, from FTSE 100 companies and SME’s to individuals. Brand experience includes work with Ballymaloe Cookery School and Litfest, Waterford Distillery, Adidas, BBC, Microsoft, Radisson, Volvo, Mercedes-Benz and Severstal. He's won multiple awards for his work from The International Webby Awards and The Institute of Designers in Ireland (IDI) 2014, 2015, Shortlisted in 2017 and featured on the 100 Archive and also a member of the 100 Archive panel. He was also a judge on IDI Awards panel in 2016.