Masterclass with Alexandra Taylor
in association with DPP Skillnet
Filmbase, Temple Bar
€365 or €265 for ICAD and DPP Skillnet members
About the workshop
ICAD and DPP Skillnet are delighted to host The Art of Art Direction with Alexandra Taylor. In this two-day master class Alexandra shares her own wisdom and experience, as well as that of the high profile professionals she has worked with.
All levels are welcome and in return for an open mind, she will guide participants towards a new way of seeing, to emerge energised and better equipped for excellence in the field of art direction.
The first day of the two day course is about the theory behind great art direction, the second day is simply about putting theory into practice and actually producing great art direction.
During the course she explains in detail her own work for significant brands, shares the work and advice of other pioneers and expert art directors and reveals how to get the best out of working with collaborators.
There is also a live brief, finishing with a prize – giving for the best results.
“There are few people who are both art directors and great teachers. Alexandra Taylor is one of them.” Graham Fink. CCO O&M China
“It’s not everyday that an l’ve-seen-it-all, nothing-can-impress me art director describes a training session as a “wake up call” or more dramatically, a “slap in the face.”
These statements came from two of my best performers, award winners both- so you can only imagine the effect the workshop has had on the rest.
“On Thursday l had nine people who called themselves art directors in my department. On Monday l had nine art directors. Alex’s ability to inspire and inform in just a couple of days is extraordinary.” Justin Tindall ECD Leo Burnett London
“It was brilliant to witness Alexandra single-handily inspire and reinvigorate everyone who attended her course. Combing the wisdom of thirty years of experience as one of London’s most talented art directors with the enthusiasm of a beginner. She reminded everyone-including me-why we came into this business in the first place. She inspired us all to try even harder, have more fun and dress better.” Paul Brazier. Formerly ECD AMV/BBD&O
“In times like these, where work is getting produced at breakneck speed. Alexandra reminds us all of the importance of craft. And how much pleasure can be derived from it.” Paul Silburn. ECD Saatchi & Saatchi London
About the trainer
2014 Presented with the D&AD Presidents Award by Laura Jordan-Bambach.
2013 Commissioned by Toni Arden to design and publish a limited edition book on Paul Arden’s private collection of photography.
Chosen by the D&AD President Laura Jordan-Bambach to take part in her President Lecture series.
2012 Chosen by Rosie Arnold (President of D&AD) to contribute to D&ADs President’s Lecture series.
Part of the D&AD Education sub-committee, along with Neville Brody. We successfully launched the D&AD Foundation whose aim it is to directly
support new creative talent. This is a “first” for D&AD.
Chosen by Rosie Arnold to design one of the fifty limited edition D&AD
Annual covers in celebration of 50 years of D&AD.
2010 Voted onto the D&AD executive board.
2008 Founder, creative consultancy Mrs McGuinty Ltd, working on many
international brands for UK and international networks.
MANY THANKS TO LAURENCE O’BYRNE FOR BRINGING THE IDEA OF THIS WORKSHOP TO US AND TO BOTH LAURENCE AND EOS TEE FOR THEIR DESIGN WORK.