ICAD Upstarts 2019
The ICAD Upstarts is a mentorship programme which aims to develop the skills of emerging creatives, educate them about the industry and introduce the industry to them. ICAD Upstarts caters for advertising creatives (art directors and copywriters specifically) and designers in two separate streams.
Each participant (Upstart) is assigned a mentor who is an established creative professional working in the industry, to guide them through a six-week programme of workshops. Upstarts will respond to a weekly brief set by a host studio or agency, which they will present and have critiqued. Host agencies will also offer insight into their own working practice. The programme culminates in an exhibition of work produced by the Upstarts. Creative directors and senior creatives are invited to attend this event to see the work and meet the Upstarts.
Programme participants are selected based on their response to a brief issued by ICAD. The remit of the programme is to prepare emerging creatives for the industry, offer them a chance to network and most importantly to inspire them. Now in its 14th year, the ICAD Upstarts programme has proven to be highly successful, and benefits both participants and the industry in general. We are sure 2019 will be no different.