Places on the programme are won by completing a challenging brief issued by ICAD each year. Once on the course, you’re assigned a mentor, who will help you develop your ideas and challenge you to push the standards of your work, the way you develop it and present it. The long list of successful creatives who got their start through the Upstarts programme is testament to its ongoing success.
As we build on the programme year on year, there have been nearly as many mentors and workshop hosts as there have been participants. We are hugely grateful for the energy and commitment our mentors and workshop hosts offer. And perhaps, this commitment is an indicator to just how much value the advertising and design industries place on nurturing fresh creative talent. It is certainly the spirit of collaboration and hard work that is the real key to the programme’s success.