I suppose I can trace back my interest in how language works to the lightbulb realisation in early primary school that the name of our English book “Away With Words” worked on two levels. And my love of ads is evident when you discover that my Confirmation name is Nicole – because I loved the “Papa! Nicole!” Renault Clio ads from the 90s. Why my parents – and indeed the priest – let that happen, I have no idea. I am a graduate of English from Trinity College, former Head of Copywriting in TheJournal.ie, and I’ve dabbled in journalism (but don’t hold any of that against me). I’m currently doing the Advertising Msc in DIT and loving it.