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2016

2FM Rebrand

Company Image Now
Client RTÉ 2FM
  • Commended
    1 Design: Identity & Branding - Rebranding Schemes
Creative Director
Éanna O'Shea
Creative Technologist
Marcus Swan
Animator
David Torpey
Account Director
Jane O'Reilly
Creative Director
Éanna O'Shea
Creative Technologist
Marcus Swan
Animator
David Torpey
Account Director
Jane O'Reilly

Image Now met with RTÉ 2FM to create a strategy and territory for the brand to own and live by daily. This strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst it’s peers.

Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to entice all senses, not just sound. This new brand identity represents a shift towards a more modern and invigorated radio station.

Our Collaborators

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