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2016

AIB GAA Colm Cooper The Toughest Road Back Documentary

Company Rothco
Client AIB
  • Commended
    2 Film: TV, Cinema, Web - Web Film (over 60 seconds)
Creative Director
Alan Kelly
Concept
Bobby Byrne
Art Director
Stephen Mangen
Copywriter
Bobby Byrne
Agency Producer
Stevi Russell
Production Company
True Films
Producer
Aideen O'Sullivan
Director
Ross Whitaker
Post–Production Company
Piranha Bar
Editor
John Murphy
Account Director
Jimi McGrath
Account Director
Hazel Irwin
Marketing Manager (Client)
Brian Keating
Marketing Manager (Client)
Mark Brennan
Creative Director
Alan Kelly
Concept
Bobby Byrne
Art Director
Stephen Mangen
Copywriter
Bobby Byrne
Agency Producer
Stevi Russell
Production Company
True Films
Producer
Aideen O'Sullivan
Director
Ross Whitaker
Post–Production Company
Piranha Bar
Editor
John Murphy
Account Director
Jimi McGrath
Account Director
Hazel Irwin
Marketing Manager (Client)
Brian Keating
Marketing Manager (Client)
Mark Brennan

In unfortunate circumstances, AIB launched a press campaign on the Monday after Kerry GAA star, Colm Cooper, got a career threatening injury. The campaign, that was using Cooper in an injured pose, was pulled but one ad slipped through the net on the Monday as the news broke. Twitter crucified AIB. But instead of abandoning their GAA ambassador and swiftly moving on, AIB made a documentary about his subsequent comeback. It showed the dedication and passion required for an amateur sports star to come back from such an injury. It connected with our audience and a year later the hate had turned around.

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