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2016

Air Store

Company Boys and Girls
Client Three
  • Commended
    6 Integrated & Earned - Integrated Campaign
Marketing Manager (Client)
Elaine Carey
Marketing Manager (Client)
Aislinn O'Connor
Marketing Manager (Client)
Stella Wilson
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Rachel Carey
Account Director
Pat Stephenson
Account Director
Caroline Keogh
Account Manager
Kieran O'Donovan
Planner
Patrick Meade
Agency Producer
Conor McGuinness
Production Company
Russell Curran Productions
Director
Damien O'Donnell
Producer
Anne-Marie Curran
Producer
Russ Russell
DOP
Mark Patten
Casting
Pearse McMahon Casting
Post–Production Company
Screenscene
Editor
Jake Walshe
Visual Effects
Alan Sillery
Sound Studio
Raygun
Sound Engineer
Dean Jones
Marketing Manager (Client)
Elaine Carey
Marketing Manager (Client)
Aislinn O'Connor
Marketing Manager (Client)
Stella Wilson
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Rachel Carey
Account Director
Pat Stephenson
Account Director
Caroline Keogh
Account Manager
Kieran O'Donovan
Planner
Patrick Meade
Agency Producer
Conor McGuinness
Production Company
Russell Curran Productions
Director
Damien O'Donnell
Producer
Anne-Marie Curran
Producer
Russ Russell
DOP
Mark Patten
Casting
Pearse McMahon Casting
Post–Production Company
Screenscene
Editor
Jake Walshe
Visual Effects
Alan Sillery
Sound Studio
Raygun
Sound Engineer
Dean Jones

To promote Three’s ‘All You Can Eat’ data offer, we wanted to change how people thought about data usage. We wanted to convince people that any sort of limit on your data plan in this day and age – as sold by a lot of other providers – is ridiculous. So we created a store that sold limited plans on another thing we need to use all we like – air.

The ‘Air Store’ launched on social media with a video promoting their range of plans, and on radio with an ad that encouraged people to check out these ‘air plans’ at their website airwebreathe.ie – really getting people to think about how ludicrous the idea of limits on things we need is.

This set the stage for our full campaign launch, featuring TV ads set in the Air Store, as well as large scale outdoor, radio and online activations.

Our Collaborators

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