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2018

Aldi Kids Rugby Panel

Company Boys and Girls
Client Aldi
  • Bronze
    6 Integrated & Earned - Integrated Campaign
Other
Rob Hyland
Other
Niall Treacey
Other
Rita Kirwan
Other
Ronan MacDonald
Other
Gavin McAuliffe
Other
Geraldine O'Leary
Other
Delores Comerford
Other
Pauric Owens
Producer
Ciaran O'Hara
Production Company
Playmaker
Director
Maurice Linnane
Other
Aoife Murphy
Other
Margaret Gilsenan
Other
Shane Casey
Other
Dave Carter
Other
Sorcha Brady
Account Director
Sarah Sherry
Agency Producer
Sarah Chadwick
Agency Producer
Derek Doyle
Art Director
Mikey Fleming
Copywriter
Eoin Conlon
Copywriter
Sam Moorhead
Other
Rory Hamilton
Other
Rob Hyland
Other
Niall Treacey
Other
Rita Kirwan
Other
Ronan MacDonald
Other
Gavin McAuliffe
Other
Geraldine O'Leary
Other
Delores Comerford
Other
Pauric Owens
Producer
Ciaran O'Hara
Production Company
Playmaker
Director
Maurice Linnane
Other
Aoife Murphy
Other
Margaret Gilsenan
Other
Shane Casey
Other
Dave Carter
Other
Sorcha Brady
Account Director
Sarah Sherry
Agency Producer
Sarah Chadwick
Agency Producer
Derek Doyle
Art Director
Mikey Fleming
Copywriter
Eoin Conlon
Copywriter
Sam Moorhead
Other
Rory Hamilton

Aldi are the official sponsors of Aldi Play Rugby – the IRFU’s kid’s rugby programme. It’s a small sponsorship, but they wanted to stand out in and amongst the sea of sponsors that the IRFU currently has. We did this by hijacking the biggest sporting event of the year, the RBS 6 Nations, by creating an all-kid panel show that appeared live during all of Ireland’s games. Our kids appeared LIVE a grand total of 20 times, supported by a series of online videos featuring Irish stars like Paul O’Connell and Jamie Heaslip. Over the course of the campaign, our panelist show was viewed 3.5million times on TV, and a further 2.5 million times on facebook. Most importantly, creating a 200% increase in signs for Aldi Play Rugby the following year.

Our Collaborators

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