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2017

Amnesty International White Christmas

Company Boys and Girls
Client Amnesty International
  • Commended
    7 Advertising: Craft - Use of Music (Single)
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Kris Clarkin
Other, Planner
Patrick Meade
Other, Business Director
Pat Stephenson
Agency Producer
Derek Doyle
Account Director
Caroline Keogh
Other, Account Manager
Alicia Coyle
Production Company
Pull The Trigger
Director
Richie Brady
Producer
Max Brady
Post–Production Company
Screen Scene
Other, Sound Mix and Design
Locky butler
Music
Ian Smith
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Kris Clarkin
Other, Planner
Patrick Meade
Other, Business Director
Pat Stephenson
Agency Producer
Derek Doyle
Account Director
Caroline Keogh
Other, Account Manager
Alicia Coyle
Production Company
Pull The Trigger
Director
Richie Brady
Producer
Max Brady
Post–Production Company
Screen Scene
Other, Sound Mix and Design
Locky butler
Music
Ian Smith

Irvin Berlin’s, ‘White Christmas’, as performed by Bing Crosby is the best selling Christmas song of all time. It won the Academy Award for Best Original Song in 1942 and has been the soundtrack to festive celebrations ever since.
During the holiday season, a time of goodwill to all men, we re-appropriated this warm and familiar song to help Amnesty International in their fight against human rights abuses in Syria.
The country’s residents were experiencing a very different White Christmas to the ones we were dreaming of. The city and its people were covered in a haunting blanket of white, sadly caused by barrel bombs falling from the sky rather than snow.
Isla Roe recorded a beautifully melancholic version of the Christmas classic, which juxtaposed the heartbreaking imagery and led to a powerful piece of film for Amnesty, at a time when people are thinking more of others than themselves.

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