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2016

Dunnes Stores ‘Simply Better’ Italian

Company H2 Films
Client Dunnes
  • Commended
    7 Advertising: Craft - Cinematography
Director
Robert Payton
Director of Photography
Robert Payton
Director of Photography
Zubin MIstry
Producer
Jack Armstrong
Agency Producer
Joanne O Hagan
Agency Producer
Paul Ellis
Creative Director
Martin Cowman
Account Director
Laura Daley
Account Director
Yvonne Caplice
Production Coordinator
Melissa Lawlor
Food Stylist
Sally Dunne
Post–Production Company
Windmill Lane
Post Production Producer
Alexandra Cullen
Editor
Lee Hickey
Grading
Matt Branton
VFX/Flame
John Kennedy
Audio
No. 4
Sound Engineer
Mark Henry
Agency Production
Brilliant Productions
Advertising Agency
Cawley Nea/TBWA
Director
Robert Payton
Director of Photography
Robert Payton
Director of Photography
Zubin MIstry
Producer
Jack Armstrong
Agency Producer
Joanne O Hagan
Agency Producer
Paul Ellis
Creative Director
Martin Cowman
Account Director
Laura Daley
Account Director
Yvonne Caplice
Production Coordinator
Melissa Lawlor
Food Stylist
Sally Dunne
Post–Production Company
Windmill Lane
Post Production Producer
Alexandra Cullen
Editor
Lee Hickey
Grading
Matt Branton
VFX/Flame
John Kennedy
Audio
No. 4
Sound Engineer
Mark Henry
Agency Production
Brilliant Productions
Advertising Agency
Cawley Nea/TBWA

This ‘Easter’ execution is one of a series of Dunnes Stores Simply Better Range food commercials that focuses on ‘food performance’. Making the food the hero is central to the commercials.

Shot in studio on a high-speed Phantom each scene, set and background is constructed in camera around the food. The cinematography is the essential ingredient in not only giving the food its delicious appeal but also enveloping the scenes in a rich atmosphere as well as capturing the magical minutia of performance from the food.

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