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2019

First Data

Company Boys and Girls
Client Three Ireland
  • Commended
    2 Film: TV, Cinema, Web - Branded Film Content
Executive Creative Director
Rory Hamilton
Creative Director
Kris Clarkin
Content Lead
Mikey Fleming
Content Lead
Sam Moorhead
Senior Strategic Planner
Chloe Hanratty
Group Account Director
Pat Stephenson
Account Director
Louise Hegarty
Senior Account Manager
Andrea Dalton Doran
Account Executive
Jelena Stancevic
Account Executive
Rachel Campbell
Producer
Sarah Chadwick
Head of Design
Barry Smith
Designer
Maxi McDonnell
Motion Graphic Designer and Animator
Patrick Horan
Head of Digital
Shane Casey
Executive Creative Director
Rory Hamilton
Creative Director
Kris Clarkin
Content Lead
Mikey Fleming
Content Lead
Sam Moorhead
Senior Strategic Planner
Chloe Hanratty
Group Account Director
Pat Stephenson
Account Director
Louise Hegarty
Senior Account Manager
Andrea Dalton Doran
Account Executive
Jelena Stancevic
Account Executive
Rachel Campbell
Producer
Sarah Chadwick
Head of Design
Barry Smith
Designer
Maxi McDonnell
Motion Graphic Designer and Animator
Patrick Horan
Head of Digital
Shane Casey

Dating in Ireland has changed. We used to heavily rely on matchmaking festivals and pulling on the dance floor at 2am. But now, we’re all about dating apps. But Tinder and Bumble ain’t much better. They still come with dangers, catfishes and weirdos attached.

So, seeing how Irish people use their phones more than anybody else in Europe, we decided to make dating safer, and less hassle.

We created First Data, the world’s first video-call dating show, shot entirely on phones, viewed on phones, and powered by Three Mobiles’ unlimited data. The series paired together singles, who were able to go on a first date, safe from the comfort of their own homes, and their own phones.

The series became the most popular reality show in Ireland, with 2.7million views on YouTube, creating a brand recall of 48% among its target demographic of 18-24 year olds.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo