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2016

McDonald’s Eurosaver – Friendzoned

Company Cawley NeaTBWA
Client McDonald’s
  • Commended
    2 Film: TV, Cinema, Web - Cinema Commercial (any length)
Creative Director
Des Creedon
Copywriter
Des Creedon
Art Director
Niall Staines
Agency Producer
Onagh Carolan
Production Company
Rocket Science
Director
Declan Lowney
Client
Ruth Kenneally
Client
Roma O'Connor
Client
Claire Lynch
Creative Director
Des Creedon
Copywriter
Des Creedon
Art Director
Niall Staines
Agency Producer
Onagh Carolan
Production Company
Rocket Science
Director
Declan Lowney
Client
Ruth Kenneally
Client
Roma O'Connor
Client
Claire Lynch

We wanted to resuscitate McDonald’s Eurosaver’s youthful spirit and talk to our target on their terms. Life for these guys is all about big deals and being a big deal. They make big deals out of everything. Making small matters into big ones. There’s no moderation. There’s no in-between. It’s a complete WIN or FAIL. And it’s all about the drama. The Over-Drama. The over drama about the little things. But you know what? At McDonald’s we’ve been making big deals over little things for years with the Eurosaver menu.

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