Open House Dublin is Ireland’s biggest architecture event, with hundreds of building tours and events across the city. Over the course of a long weekend in October, attendees of all ages are invited to explore – for free – the built environment around them. We have been working with the Irish Architecture Foundation on this project for almost a decade. For 2017, the IAF asked us to build on the event’s emerging refreshed identity. We came up with a fun solution that felt at home in print and digital, and which showcased the amazing event and its underpinning spirit of generosity and openness.
At the heart of the execution is a juxtaposition of photography and illustration that evokes a sense of entering a portal to an uncharted world. In print, a map with a unique fold closes down small and flat, suitable for delivery within The Irish Times in the run up to the event. A poster campaign across the city at a variety of scales allows the treatment to be consistent but never monotonous. This application was also created as a motion poster for video screens. Online, we created assets for characteristically energetic social engagement between the IAF and attendees. The website was further refined as a speedy tool to inform, to gather entries to tour and event lotteries, and for the creation and sharing of attendee shortlists of their favourite buildings.