Three’s make it count campaign demonstrates how people make the network count, how they transform bits and bytes of data into something that really matters. Each execution presents data in a new way by showing how people use it to make a difference to their lives. The print campaign takes a representation of the data, a phone, and turns it into the experiences it has the potential to bring to life: a holiday, a gig or a football match.
This print campaign was part of a rebrand for Three and the introduction of it’s new brand purpose platform: make it count. The rebrand for Three is an evolution that moves the brand forward with a striking new visual identity and a compelling new positioning. We’ve literally been through the colour spectrum and absorbed international learnings. Ultimately, pink was chosen as the colour that fits best with Three’s business and customer engagement objectives.