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2018

Pool – Brand Purpose

Company Boys and Girls
Client Three
  • Commended
    1 Display: Print, Digital & Experience - Consumer
Other
Aengus Tukel
Other
Shane Casey
Post–Production Company
Happy Finish
Other
Trevor Nolan
Designer
Maxi McDonnell
Producer
Keeva Bolger
Other
Derek Doyle
Other
Andrea Dalton-Doran
Other
Clare Kerlin
Other
Pat Stephenson
Copywriter
Avril Delaney
Other
Udi Ovadia
Other
Kris Clarkin
Other
Rory Hamilton
Other
Aengus Tukel
Other
Shane Casey
Post–Production Company
Happy Finish
Other
Trevor Nolan
Designer
Maxi McDonnell
Producer
Keeva Bolger
Other
Derek Doyle
Other
Andrea Dalton-Doran
Other
Clare Kerlin
Other
Pat Stephenson
Copywriter
Avril Delaney
Other
Udi Ovadia
Other
Kris Clarkin
Other
Rory Hamilton

Three’s make it count campaign demonstrates how people make the network count, how they transform bits and bytes of data into something that really matters. Each execution presents data in a new way by showing how people use it to make a difference to their lives. The print campaign takes a representation of the data, a phone, and turns it into the experiences it has the potential to bring to life: a holiday, a gig or a football match.

This print campaign was part of a rebrand for Three and the introduction of it’s new brand purpose platform: make it count. The rebrand for Three is an evolution that moves the brand forward with a striking new visual identity and a compelling new positioning. We’ve literally been through the colour spectrum and absorbed international learnings. Ultimately, pink was chosen as the colour that fits best with Three’s business and customer engagement objectives.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo