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2019

Seachtain Na Gaeilge

Company Boys and Girls
Client Energia
  • Bronze
    3 Radio Advertising - Radio Commercial Campaign (Any Length)
Executive Creative Director
Rory Hamilton
Copywriter
Sam Moorhead
Account Director
Dave Carter
Account Manager
Eimear O'Sullivan
Agency Producer
Sarah Chadwick
Planner
Chloe Hanratty
Sound Studio
Raygun
Sound Engineer
Dean Jones

Executive Creative Director
Rory Hamilton
Copywriter
Sam Moorhead
Account Director
Dave Carter
Account Manager
Eimear O'Sullivan
Agency Producer
Sarah Chadwick
Planner
Chloe Hanratty
Sound Studio
Raygun
Sound Engineer
Dean Jones

The Problem:

Energia were the new sponsors of Seachtain na Gaeilge. They wanted to be “down-with-the-kids” and asked us to create a phrase of the day radio campaign to run over two weeks, consisting of 14 ads with cool, hip and young phrases.

The Solution:

Our solution was to give them just that. We decided to own it, and try and be down-with-the-kids in a funny and knowing way. We created a character who sounded like a conservative GAA coach, from rural Ireland, in the 1970s. Reading out and translating 14 different phrases like, “YOLO” and “Keeping it Lit”, he gave his conclusion of what the hell he thought the phrases meant.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo