- Creative Director
- Pat Hamill
- Creative Director
- Mark Nutley
- Copywriter
- Mark Nutley
- Account Director
- Niall Reynolds
- Account Manager
- Jessica Stokes
- Client
- Annmarie Brennan
- Recording Studio
- Avondale
- Sound Engineer
- Kevin Breathnach
- Voiceover
- Jonathan Ryan
- Voiceover
- Deirdre Molloy
Many homeless people – especially the newly homeless – describe a feeling of immense powerlessness as their circumstances deteriorate. For our Christmas message, we juxtaposed that awful feeling against the lightness of a new Christmas toy running out of batteries.