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2017

Skoda – Made for Ireland

Company Screen Scene
Client Skoda Ireland
  • Commended
    7 Advertising: Craft - Editing (Campaign)
Client
Skoda Ireland
Agency
Boys and Girls
Editor
Juniper Calder
Director
Richie Smyth
Executive Creative Director
Rory Hamilton
Creative Director
Laurence O’Byrne
Copywriter
Kris Clarkin
Business Director
Sarah Sherry
Account Manager
Sorcha Brady
Broadcast/Content Producer
Sarah Chadwick
Executive Producer
Max Brady
Producer
Glen Collins
Post Production Producer
Peter Greene
Post–Production Company
Screen Scene
Head Of Production
Derek Doyle
Client
Skoda Ireland
Agency
Boys and Girls
Editor
Juniper Calder
Director
Richie Smyth
Executive Creative Director
Rory Hamilton
Creative Director
Laurence O’Byrne
Copywriter
Kris Clarkin
Business Director
Sarah Sherry
Account Manager
Sorcha Brady
Broadcast/Content Producer
Sarah Chadwick
Executive Producer
Max Brady
Producer
Glen Collins
Post Production Producer
Peter Greene
Post–Production Company
Screen Scene
Head Of Production
Derek Doyle

ŠKODA’s first Irish TV ad is an antidote to the international copy that most car brands run. Gone are the shots of silver cars gliding down South African mountain roads at dawn. Gone too are the handsome couples sharing a smug moment as they head out on a date. Instead the ad focuses on real moments of Irish motoring, the rain, the traffic, the rows, the cows and the clampers. We focus on Irish motoring reality to show that ŠKODA’s might not be made here, but they are made for Ireland. The ad was shot by Richie Smyth over two days in Dublin and Wicklow. It was produced by Pull the Trigger Productions, and edited by Juniper Calder. Agency – Boys and Girls.

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