ŠKODA’s first Irish TV ad is an antidote to the international copy that most car brands run. Gone are the shots of silver cars gliding down South African mountain roads at dawn. Gone too are the handsome couples sharing a smug moment as they head out on a date. Instead the ad focuses on real moments of Irish motoring, the rain, the traffic, the rows, the cows and the clampers. We focus on Irish motoring reality to show that ŠKODA’s might not be made here, but they are made for Ireland. The ad was shot by Richie Smyth over two days in Dublin and Wicklow. It was produced by Pull the Trigger Productions, and edited by Juniper Calder. Agency – Boys and Girls.