The Arts Council Ireland needed a new sting for the Audi Dublin International Film Festival to be played in front of all Arts Council funded films. The brief was to create a piece which showed the creative process and it’s may facets when producing a film and how the Arts Council allows this to happen through creative freedom and funding.
In this creative we focused on the discipline film that The Arts Council supports, the creative process to make that film. The shooting style was dynamic and fast paced with an emphasis on the action of creation though using people’s hands. The narrative shows a journey of the artist/ creator’s idea to its execution to, finally, how the public will appreciate the pieces.
As the Arts Council has a square logo we wanted to show the square motif as much as we could throughout. The film opens on a filmmaker who is walking to recce his film locale, where his hands then form a framing square. We then see hands drawing a square of a storyboard. In the next shot we see a cup coming off a coffee stained storyboard which brings us into our next shot of lenses and studio set-up where the camera tracks in on the production. We then focus on the green screen and editing stage of film production which eventually leads us to the audience
appreciation stage in the cinema. In the final sequence Arts Council funded films are splashed across the big screen. In the last shot we see the square logo and call to action.
As the edit was so dynamic and fast paced where each shot had to lead into the next we decided to bring our editor on the shoot to ensure each shot would flow exactly into the following one. Each shot had to be considered of how the camera swipe or tilt would make the piece fast and dynamic without making the viewer feel nauseous. Our DoP choose to achieve this by shooting handheld mainly on an ARRI Alexa mini or on Ronin or dolly tracks. We worked with a colourist and art director to ensure our warm orange and red tones were carried throughout the piece.
Another subtle motif we chose for the piece. We chose to commission a piece of music composed by world famous Crash Ensemble (who are also Arts Council funded) to bring the piece to life and give it the emotion and build it needed perfectly timed to our edit. Orchestral strings were used to give it the cinematic feel we wanted conveyed. It develops from that sparse sounds at the beginning to allow the viewer to take in what is happening to the emotive crescendo at the end with all our films showing on the cinema screen. bigO worked with Windmill on the sound design to bring each shot to life in a dynamic way.