In Ireland, emigration is a way of life, with 48% of people born there deciding to (or having to) leave. More than 2 million Irish people have moved to Australia, on the other side of the world, tearing families apart.
This loneliness is most keenly felt at Christmas.
Three Mobile and Samsung wanted to help, using everyday technology to connect these families. Together they launched The Connected Restaurant, the world’s first restaurant where every table is split between Dublin and Sydney, 17,209km away. We hosted Christmas dinner for families split between these two locations so families stuck on 2 sides of the world finally got to experience Christmas dinner around one table, connected by Samsung Screens and Three Mobiles Network.
Within minutes the restaurant was booked for 3 month’s worth of sittings and families stuck on 2 sides of the world finally got to experience Christmas dinner around two halves of the same table, connected by Samsung Screens and Three Mobile’s network.
When guests attended the Connected Restaurant in Dublin, the whole experience was synchronized with a matching live activation in Sydney. Not only was the layout and decor of the restaurant the same – the menu was identical. The staff weren’t just dressed the same, we had look-a-like waiters co-ordinated to create a seamless experience for diners on both sides of the world. Every detail of the meal was painstakingly co-ordinated – from cocktails to food, and place settings to furniture – to create a seamlessly connected experience.
The campaign was picked up by the world’s media so those who couldn’t get a table were inspired to make a connected Christmas dinner of their own.