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2016

Yes Equality: I Don’t Know

Company Irish International BBDO
Client Yes Equality
  • Bronze
    7 Advertising: Craft - Copywriting for Advertising (Single)
Creative Director
Kirk Bannon
Copywriter
Des Kavanagh
Executive Creative Director
Dylan Cotter
Account Manager
Laura McCabe
Planning Director
Dena Walker
Client
Brian Sheehan and Gráinne Healy
Production Company
Sweet Media
Producer
Andy Bradford
Director
Luke Franklin
Post–Production Company
Screenscene
Sound
Mutiny
Creative Director
Kirk Bannon
Copywriter
Des Kavanagh
Executive Creative Director
Dylan Cotter
Account Manager
Laura McCabe
Planning Director
Dena Walker
Client
Brian Sheehan and Gráinne Healy
Production Company
Sweet Media
Producer
Andy Bradford
Director
Luke Franklin
Post–Production Company
Screenscene
Sound
Mutiny

In the final weeks before the marriage equality referendum in Ireland, polls indicated that the number of “don’t knows” was steadily increasing. Working with the Yes Equality organisation, we decided to focus our efforts on that vital audience.

Our Collaborators

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